SupplySide West

SupplySide CPG Editor's Choice Awards

Discovering Innovative Finished Product Launches and Exploring their Market Significance

For more than 15 years, SupplySide has helped those in the dietary supplement, food, beverage, animal nutrition, personal care and cosmetic industries break through the hype and ambiguity to find the information they need to explore, discover, innovate and market their next best-selling product. In 2014, the 3rd Annual SupplySide CPG Editor's Choice Awards will recognize innovative finished product launches from CPG companies in a variety of categories.

What category fits my finished product?
Ready to Apply?

All information for the nomination form must be completed to be eligible, and supporting visuals and marketing materials must also be provided along with entry.

Products must have been originally launched between March 2013 and July 2014 to the consumer market to be eligible.

Nomination deadline is July 31, 2014.

Got Questions?

Contact Heather Granato, vice president, content, Health & Nutrition Network, at (480) 990-1101 ext. 1305, or hgranato@vpico.com.

Antioxidant Supplements

Consumers turn to antioxidants for their powerful anti-inflammatory benefits for the heart, brain and immune system. However, marketing claims must match established research with proper formulation. Contenders will incorporate ingredients with strong science and demonstrated bioavailability to ensure users receive the perceived benefits.
See finalists in the Antioxidants Category from 2013

Celeste Sepessy
Managing Editor
csepessy@vpico.com

Submit Nomination
Bars

Consumers look to bars for more than something tasty to stop tummy growling; bars are a convenient way for consumers to meet nutrition needs, especially considering a growing number of consumers are eating "on-the-run" in lieu of the standard three meals per day. Increasingly, bars provide at least one functional component while fulfilling consumers' demands for products made with natural, more healthful ingredients. Key considerations will include flavor, functionality, innovation and ingredients used.

Rachel Adams
Associate Editor
radams@vpico.com

Submit Nomination
Digestive Health

Interest in digestive health continues to climb, despite mounting hurdles from international regulatory bodies. Successful products in this key category will sport legal label claims and may boast a synergistic blend of successful ingredients such as probiotics, prebiotics, enzymes, fiber and more.
See finalists in the Digestive Health Category from 2013

Celeste Sepessy
Managing Editor
csepessy@vpico.com

Submit Nomination
Energy Drinks

Despite questions about safety, the energy drink and shot category remains a bright spot in terms of growth in the larger beverage category. While many energy-drink consumers are merely looking for a sweet jolt of caffeine, the market is shifting to more-healthy, multifunctional beverages that taste good with a compelling point of differentiation, whether it's the base or format, ingredients added (especially those delivering energy), an important nutritional advantage or a new, unique flavor system.

Lynn Kuntz
Executive Editor
lkuntz@vpico.com

Submit Nomination
Frozen Foods

From snacks to sides to full-blown meals, frozen foods answer the consumer call for convenience. But that doesn't mean frozen foods don't need to taste good. Successful new products are easy to heat-and-eat, and reflect current trends in flavor, format and health-and-wellness.

Rachel Adams
Associate Editor
radams@vpico.com

Submit Nomination
Heart Health

Science suggests functional foods and dietary supplements featuring key natural ingredients can support the heart and circulatory system. Ingredients targeting cholesterol, blood pressure and vein health continue to lead the category. Winning supplements will differentiate themselves by benefit approach, delivery vehicle and superior research and development.

Celeste Sepessy
Managing Editor
csepessy@vpico.com

Submit Nomination
Joint Health

A relatively mature market segment, joint health formulas tend to be some combination of the same handful of ingredients. Many joint health ingredients, including chondroitin and glucosamine, have been plagued by quality issues. Thus, not only will primary consideration be given for unique formulation based on research results, but also any proof of high quality, not limited to GMP audits, certifications, branded ingredients known to be of high quality and transparency in supply chain. Delivery innovations should also be a factor in this supplement-dominated category.

Steve Myers
Senior Editor
smyers@vpico.com

Submit Nomination
Juices

Consumers are thirsting for more than plain-old orange juice. It appears consumers are shunning traditional choices and opting instead for smoothies, exotic fruit/vegetable blends, coconut water, aloe vera water and juices made with nutritious, intriguing superfruits. Key considerations will be the type of ingredients used, their functionality and nutrition benefits, as well as clever and innovative packaging.

Judy Bizzozero
Senior Editor
jbizzozero@vpico.com

Submit Nomination
Multivitamins

As a mainstay in the supplement cabinet, multivitamins are of utmost importance. However, product offerings can be stale in multivitamin selections. Winning products in this category will offer innovative positioning including new delivery forms, targeted audiences and new research backing. Wow us with a hip way to get RDAs.
See finalists in the Multivitamin Category from 2013

Lauren Kane
Assistant Editor
lkane@vpico.com

Submit Nomination
Pet Health/Food

With pets becoming more like family members, interest has increased in providing enhanced nutritional options, whether via an animal companion's daily food, treats or supplements. Many prominent trends are running parallel to human nutrition, from organic, whole grain or grain-free to ingredient formulations absent of artificial colors, flavors and preservatives. Noteworthy offerings in pet health/food may target a specific life stage or condition, provide enhanced efficacy or nutritional advantages, or offer a distinctive delivery system.

Karen Butler
Content Marketing Manager
kbutler@vpico.com

Submit Nomination
Skin Care

Balancing and perfecting skin is a daily battle in the front of the mirror. As consumers lean toward natural solutions to combat their ailments (acne, dry and flaky skin, rosacea and more), the industry is developing condition- and skin-specific products to help consumers ward off troubled skin naturally. We're looking for products that not only address a specific ailment, but do it with pizzazz. What ingredients does your product use? Do you have a story that connects your brand to its shoppers? Do you have the science to back up your claims?
See finalists in the Skin Care Category from 2013

Alissa Marrapodi
Managing Editor
amarrapodi@vpico.com

Submit Nomination
Snacks

Americans love to snack, but these days, there's also a draw to foods that are better for you, especially with packaged snack goods. Consumers are seeking snacks with a healthy halo that not only are good for them, but also taste good. Key considerations are clean ingredient lines, simplified formulations, as well as lower sodium levels, natural flavors, protein, fiber and vitamins that yield performance benefits.

Judy Bizzozero
Senior Editor
jbizzozero@vpico.com

Submit Nomination
Specialty Supplement

Got a supplement that's in a category of its own? Then, this category is for you. We're looking for innovative, specialty supplements with a high "cool factor." Apply with products that target a new health effect, have an innovative ingredient combination and/or come in a super convenient delivery system. Research backing a plus.
See finalists in the Specialty Supplement Category from 2013

Sandy Almendarez
Editor in Chief
salmendarez@vpico.com

Submit Nomination
Sports Nutrition

This is a wide open category, as the demands of athletes and even weekend warriors have expanded beyond just building muscle and boosting energy. The big deal here will be responsibility. This means: free from banned substances/adulterants, proof of meeting label claim, detailed labeling of contents (especially all sources of caffeine), healthy dosing, marketing that targets the appropriate consumers, and realistic claims (especially in weight management). Beyond the watchdog stance, a focus will be on innovation of delivery, formulation (have a compelling reason for any "kitchen sink" combos) and user experience (flavors, etc.). And as always, research rules.
See finalists in the Sports Nutrition Category from 2013

Steve Myers
Senior Editor
smyers@vpico.com

Submit Nomination
Tea

Consumers demand all things natural and healthy and teas, whether green, black, or herbal, have demonstrated health benefits over the years. Cancer-fighting polyphenols--found in tea--have been shown to decrease prostate and brain cancer, green teas have shown to improve bone mineral density and white teas fight off infections. Global tea production has increased 40% from 2001 to 2011 and is projected to continue this incline hitting 50% by 2016. In addition, tea is becoming the spotlight in key ingredients giving companies a variety of options to incorporate into their mix and follow the growing tea trend.

Kasia Muré
Managing Editor
kmure@vpico.com

Submit Nomination
Weight Management

Supplements that address weight from a thermogenic, satiety or carb/fat blocking angle are popular among consumers, but FDA is also focused on making sure these products are safe. This Editors Choice Award will go to a researched product that shows efficacy and safety, but also inspires consumers to maintain their weight with a cool delivery form and/or by addressing a new aspect of weight management.
See finalists in the Weight Management Category from 2013

Sandy Almendarez
Editor in Chief
salmendarez@vpico.com

Submit Nomination

 

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