NEXTY Awards

SupplySide West 2020 has been cancelled but the NEXTY Awards are still on! For FAQs related to the SupplySide West event cancellation please click here.

Recognizing supplement, food, beverage and branding innovation

We're just as sad as you are that SupplySide West and Food ingredients North America 2020 is cancelled. But we still are giving the SupplySide community the opportunity to connect and get their innovative products recognized. This year, our awards will be announced during an online ceremony on October 29th at 2pm (EST). More details on how to register are coming soon.

The NEXTY Awards recognize innovation, inspiration and integrity across a range of finished product categories—from condition-specific supplements and nutrient delivery innovation to functional food/beverage and brand storytelling. Products nominated for a NEXTY award are given unprecedented exposure with the SupplySide, Natural Products Insider and Food & Beverage Insider content teams and unique recognition via our SupplySide brands.


Nominations closed on August 17, 2020.

This October, NEXTY Winners will be chosen for the following categories:

  • Best Allergen-Free Product 
  • Best Brand Storytelling on New Product
  • Best Clean Label Food/Beverage
  • Best Condition-Specific Supplement
  • Best Digestive Health Product
  • Best Functional Food/Beverage
  • Best Life Stage-Specific Supplement
  • Best Multivitamin
  • Best Nutrient Delivery Innovation
  • Best Product for Pet/Animal Health
  • Best Sports Nutrition Food/Beverage
  • Best Sports Nutrition Supplement

How to Win

The NEXTY Awards are the premiere recognition of excellence in the natural products industry. Winning products represent what’s NEXT … in wellness trends, in solving today’s health and sustainability problems, in ingredient innovation, in packaging, in condition management, and in health impact.

Above all else, the editors and judges use the following criteria to determine whether a product is worthy of a coveted NEXTY Award.

To stand out to the judges, give special attention to the fields on the nomination form where you’re given an opportunity to explain how this product meets the criteria of innovation, inspiration and integrity.

Innovation: The product or company shows truly creative thinking and execution (not a "me too" approach); uses a newly discovered or rediscovered ingredient, flavor profile, technique or process; fills a legitimate (though perhaps not yet recognized) natural products market need or niche; and/or is predicted to have longer-term impact in the

Inspiration: The product or company adheres to an unusual or new mission targeting an issue or problem not yet widely addressed; its message/mission is clearly communicated, focused and effective, with real, wide-reaching potential or already proven positive social or environmental impact.

Integrity: The product or company takes a creative, next-gen approach to clean ingredient(s), sustainability, transparency, traceability and safety/security.

Frequently Asked Questions

Products launched and available for purchase to the U.S. consumer market between summer 2019 and July 2020.

There is no fee to nominate a product.

Yes, please send two (2) product samples per product entry for judging analysis.

Since our offices are currently closed due to COVID-19, please send to the below address before August 17, 2020:

Attn: Danielle Dunlap
Informa Markets
20818 N. 13th Ave
Phoenix, AZ 85027

In the case that your product is extremely large and too difficult to mail for judging, please send any relevant product photos and/or product sheets that will assist the judges in making their decisions.

Products must be available for purchase by consumers by July 2020.

We often have nominations for brand-new products that are still in temporary or final packaging stages. Please send the most finished product that you can along with any packaging mock-ups or notes that convey further attributes to the judges.

No, products may only be submitted in one category.

A single product line should be submitted, however, we ask that you send no more than 3 flavors for the judges to consider during judging. For example: A company has two product lines: a high-protein milk in 5 flavors AND organic high-protein milk in 5 flavors. If they wanted to enter both of these product lines for a NEXTY award, this would count as two separate nominations. The company can send up to 3 of the flavors in each product line for the judges to evaluate.

You can send up to 3 flavors of the same product line. If you have more than 3 flavors, please select the three that best represent your product line and send only those.

Your product cannot win a NEXTY Award in the same category that it has already won, however, it is eligible to be considered in different categories.

The NEXTY categories are a reflection of the product categories that exhibit/attend at our SupplySide Expos. While some categories have remained consistent throughout the history of the NEXTY Awards, new product categories have been developed specific to the SupplySide audience in mind such as Best Condition-Specific Supplement.

Check out the 2019 Winners

This slideshow highlights the 2019 NEXTY Awards at SupplySide West. While all of our finalists showcased new and exciting offerings in categories such as allergen-free, sports nutrition, pet health, delivery format, brand storytelling and more, some products stood above the rest.

...and don't just take our word for it! Let our 2019 winners tell you!

Best Multivitamin:
Plant Based Vitamin Bites (Kids)

“Winning the Best Multivitamin NEXTY has given our brand next-level validation that has been great with customers, retail buyers, and suppliers.”

Brad Baum, Llama Naturals

Best Allergen-Free Product: Paleo Powder Coating Mix - AIP

"Being a NEXTY winner gives me a sense of approval and boost of confidence. Knowing that what we are doing is important to more than just our little company is a huge pat on the back."

Dustin Gersch, Paleo Powder Seasonings LLC

Best Brand Storytelling: Zollipops

“Zolli Candy, candy that cleans your teeth created by a Kidpreneur can be unbelievable, so having the recognition of a NEXTY Award brings credibility to Zolli and LOL (the company) similar to the 25,000+ stores that sell Zolli Candy. Winning a NEXTY Award has been great validation for Zollipops and our Company, and it looks super cool too!”

Alina and Tom Morse, LOL Brand: Zollipops