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Are you an analyst, publisher, editor, journalist, photographer, or blogger covering the dietary supplement or food and beverage ingredients industry?
Register today and begin to plan your participation at North America’s largest and most comprehensive health & nutrition tradeshow.
For any questions regarding press credential requirements, please reach out to [email protected]
Due to high demand, media badges are limited in number and will be issued only to representatives from news outlets, major analyst firms and leading industry blogs. To qualify for a complimentary media pass, the applicant must cover the industry on a regular basis and present bylined articles or reports published within the past six months.
Media credentials granted for previous Informa Markets events do not guarantee a media pass. We reserve the right to refuse media badges without cause.
Classified as working journalists in print, broadcast and digital media for established trade or consumer publications, online or broadcast media outlets. This includes reporters, writers, editors, producers, photographers and camera crews.
Possible badge titles for this category: Press, Editor, Reporter, Writer, Anchor, Broadcast Producer, Host
Must have published or broadcast within the past 12 months on topics related to the food, beverage, or supplement industry. Please submit clips with your byline or a link to articles with your byline as part of the badge registration process. If on assignment, please include a letter of assignment from an approved publication. Freelancers must upload a LinkedIn profile. Contributed articles by business services professionals do not qualify as press credentials. Questions? Email PR at [email protected].
Possible badge titles for this category: Freelancer, Writer
Bloggers or Social Media Influencers
Must have created new content within the past three months on topics related to the food, beverage, or supplement industry (product giveaways and contests do not qualify). Blogs will be evaluated on a case-by-case basis based on traffic, content relevance and quality, engagement on social media channels, frequency of posts, etc.
Bloggers will be asked to provide evidence from a data-tracking service (such as Google Analytics or Compete.com) that show unique visitors across blog or social media channels are at minimum 10,000-50,000 per month. Please upload links to blog and postings as part of the badge registration process. All criteria is taken into consideration for approval; unique visitor numbers and the number of followers on social media channels do not guarantee a badge if other criteria have not been met.*
Social media influencers (those who do not have a qualifying blog, but own and manage a social media account of 20,000 or more followers on at least one social network: Facebook, X, Instagram, Pinterest, YouTube) will be evaluated on a case-by-case basis based on content relevance and quality, follower counts, engagement on social media channels, frequency of posts, etc. Please upload links to relevant social media channel(s) and specific posts that exemplify how you consistently support the natural and organic products industry and better health. See “Who Does Not Qualify for a Press Badge?” below. All criteria is taken into consideration for approval; post engagement and the number of followers on social media channels do not guarantee a badge if other criteria have not been met.*
Possible badge titles for this category: Blogger, Influencer, Social Media Influencer, Podcaster
*Each blog or social media platform will be granted one badge. If you have special circumstances, please email PR at [email protected].
Classified as publishers, media execs, or media sales for an outlet that has relevance to the natural and organic products industry or health. Proof of business and title, as well as a link to your LinkedIn profile are required. Press support crew should apply for a Press badge. Blogger or Social Media Influencer support staff need to be pre-approved. With approval, they can receive a Guest of the Show Badge or without approval, they can apply for an Expo Hall Pass. Questions?
Email PR at [email protected].
Possible badge titles for this category: Publisher, Account Executive, Associate Publisher, CEO, President, Vice President, Sales Director, Sales Executive