Wednesday, November 7, 2018 | 5 - 7pm
Location: Rx Boiler Room

After three very successful years, SupplySide West is bringing back the First-Time Attendee Reception where we welcome new show attendees the evening before the expo hall opens! This two-hour reception offers a fun and intimate setting for new participants to meet with industry rockstars, various members of the SupplySide team, show supporters, as well as other first time participants. Prepare for the upcoming expo days while making some new friends in the industry and grabbing a drink and bite to eat in the RX Boiler Room. 

Separate Registration Required - Registration is limited to first-time SupplySide West attendees only.


Carilyn Anderson
Carlson Laboratories Inc.

Carlson has been a family-owned and operated company since it started more than 53 years ago. Carlson was founded in 1965 by Susan Carlson, a pharmacist who made it her mission to improve the health of families nationwide by creating science-based nutritional supplements with high-quality ingredients. Today, the next generation of Carlson, President Carilyn Anderson leads the brand. Carilyn holds a bachelor’s degree from Michigan State University and has played an instrumental role in business development and product innovations at Carlson. Carlson offers a full product line of more than 200 vitamins, minerals, omega-3s, kid’s products, and other nutritional supplements. Carilyn is on the board of directors at the Natural Products Foundation (NPF) and is a member of the Global Organization for EPA and DHA (GOED).

"SupplySide has a unique mix of the latest scientific research, education, industry leaders and ingredient suppliers. It’s always a fun, productive time and a great opportunity to meet other industry professionals who share the same interests and passion for innovation."


Aaron Bartz
Ortho Molecular Products Inc.

Aaron Bartz is President at Ortho Molecular Products, Inc. Since joining Ortho Molecular Products, he has been involved in every aspect of the organization. From 1993 to 2000, he served as a sales account executive and built the Chicagoland territory. In 2000, he took on the role of Vice President of Sales and Marketing, where he used his passion for sales to build a thriving, knowledgeable salesforce, which remains a defining feature of Ortho Molecular Products industry-wide. Under Aaron’s leadership since 2007, Ortho Molecular Products has sustained consistently high growth, expanded internationally and developed unique lifestyle medicine programs while becoming one of the largest and most respected organizations serving the practitioner channel. Aaron strongly believes team members are the company’s greatest asset, and has built a culture of health and wellness at every level. In addition to his duties as President, Aaron serves as Chairman of the executive leadership team and sits on the Board of Directors. From an industry perspective, Aaron has built collaborations and partnerships that have led to industry-first exclusives in raw materials. Throughout his career, Aaron has remained committed to health care practitioners and passionate about Ortho Molecular Products’ mission to transform the practice of medicine. In his free time, Aaron enjoys traveling, spending time outdoors and competitive sports. He and his wife Danelle have three children and reside in Lake Barrington, IL.

“I have attended SupplySide West for over a decade, and always enjoy the camaraderie and innovation seen at these events.  As a nutraceutical company exclusively serving health care professionals, Ortho Molecular Products is founded on scientifically researched, high-quality raw materials that will deliver results consistently. SupplySide West has facilitated our partnership with some of the best raw material suppliers in the industry, those that share the high value we place on evidence-based ingredients and help us guarantee efficacy in our products. We have enjoyed the opportunity to connect with colleagues and value the relationships grown each year.”

Mark Blumenthal
ABC (American Botanical Council)

Mark Blumenthal is the founder and executive director of the American Botanical Council (ABC), a leading independent, nonprofit organization dedicated to disseminating accurate, reliable and responsible information on herbs and medicinal plants. He is the editor and publisher of HerbalGram, an international, peer-reviewed quarterly journal. For six years, he was an adjunct associate professor of medicinal chemistry at the University of Texas at Austin, college of pharmacy. Mark is the senior editor of the English translation of The Complete German Commission E Monographs–Therapeutic Guide to Herbal Medicines (1998), Herbal Medicine: Expanded Commission E Monographs (2000), The ABC Clinical Guide to Herbs (2003), and co-author of Rational Phytotherapy, 5th edition (2004). He has appeared on more than 400 radio and television shows and has written over 500 articles, reviews and book chapters for many major publications. Mark has been a leader for more rational regulations of herbal and natural product manufacturing, and education on plant-based medicines for over 40 years.

“SupplySide West is the premier gathering in the United States for people who are involved in the supply chain for herbs and other dietary ingredients for the U.S. market and far beyond. The educational events are highly relevant to supply chain and manufacturing sectors of the industry. There is probably no other industry event with such a strong concentration of botanical dietary ingredient buyers and sellers anywhere in the world, at least in the US.”

Josef Brinckmann
Traditional Medicinals

Brinckmann serves as ‘Research Fellow, Medicinal Plants and Botanical Supply Chain’ for Traditional Medicinals, Inc., a manufacturer of herbal medicinal products. He is an elected member of the United States Pharmacopoeia ‘Botanical Dietary Supplements and Herbal Medicines Expert Committee’ and also serves as an Advisory Board member of the American Botanical Council, Advisory Committee member of the American Herbal Pharmacopoeia, member of the IUCN Species Survival Commission - Medicinal Plant Specialist Group, and member of the Board of Trustees of the FairWild Foundation, a Switzerland-based non-profit standards setting organization for the sustainable wild collection of medicinal and aromatic plants.

“Supply Side West is THE most important annual opportunity to meet up with current and prospective suppliers, processors and service providers in the herbal ingredient sector – from all over the world. In just a few days of focused meetings with key partners, one can accomplish what would otherwise require weeks of travel time and expense.”


Gene Bruno
NAC Marketing Co. LLC d.b.a. New Vitality

Gene Bruno is the provost for Huntington College of Health Sciences and also the chief innovation officer for New Vitality. Bruno has bachelor's and master's degrees in nutrition, as well as a graduate diploma and master's degree in herbal medicine. As a 38-year veteran of the dietary supplement industry, he has formulated natural products for dozens of dietary supplement companies; educated and trained natural product retailers and health care professionals; and written articles on nutrition, herbal medicine, nutraceuticals and integrative health issues for trade, consumer and peer-reviewed publications, as well as authoring books and textbook chapters.

“Of all the natural product industry trade shows, SupplySide West is the most valuable and relevant to me. SSW’s tagline this year, “where science and strategy intersect,” accurately describes my personal strategy for finding the scientifically substantiated nutraceuticals I need to formulate innovative and evidence-based products.”

P. K. Davé
Nature’s Formulary LLC

P. K. Davé is the founder and CEO of Nature’s Formulary. In 1993, he developed the first Ayurvedic line designed specifically for the Western population. Davé has more than 24 years of experience in wide-ranging fields, from raw materials to natural retail channel strategy. He has served on numerous industry associations, written many articles in industry trade publications and is often interviewed by the natural products media. Davé has spoken at industry events such as SupplySide and Natural Products Expo, and also travels extensively throughout the United States to conduct seminars on Ayurveda.

“I attend SupplySide Show each year for several reasons:

1) It is THE ingredient show to meet the widest choice of suppliers.  I need to have this access to support and improve my brand.  From raw materials to packaging, it's all there.

2) Experts educate on the latest science so I can formulate new product strategies based on solid data. 

3) Attending gives me a "leg up" on up-and-coming raw material trends. 

Throughout my 24 years in the natural product industry, the SupplySide Show has been an event I have never missed.”

Bethany Davis
MegaFood FoodState Inc.

Bethany Davis is the director of regulatory and industry affairs MegaFood. A member of the American Herbal Products Association (AHPA) board of trustees, she also serves as president of the Coalition for Supplement Sustainability, a group of supplement and ingredient companies that united to support a transparent and non-GMO (genetically modified organism) and sustainable supply chain, as well as a member of the Board of Trustees for the American Botanical Council. With a background in pharmaceuticals, Davis was drawn to the natural products industry and is deeply engaged with soil health, sustainability and transparency. She holds a master’s degree in regulatory affairs and health policy from Massachusetts College of Pharmacy in Boston.

“Supply Side is the premier event for supply chain and ingredient thought leadership and networking. Programming expands to leadership, transparency, best practices and trends. Its a no-miss event."


John Doherty
Jamieson Wellness Inc.

John Doherty has been Chief Science and Innovation Officer of Jamieson Wellness since July 2013.  He is responsible for product quality and overseeing products manufactured under the exacting standards of both a Health Canada drug manufacturing license as well as Australia's Therapeutic Goods Administration clearance.  In addition, Mr. Doherty is responsible for regulatory matters, consumer affairs, clinical research and innovation.  Prior to Jamieson, Mr. Doherty lead clinical research and innovation at lovate Health Sciences International, an industry pioneer in the U.S. sports nutrition and weight loss sector.  Mr. Doherty holds a Bachelor of Science in Plant Biotechnology from University of Guelph, and is the inventor of a number of dietary supplement patents, relating to both novel claims and applications for natural ingredients, as well as delivery systems technology.

“Supply Side West is THE show that delivers those "ah-ha moments" for me. There are always new ideas that translate into exciting new products, and new trends that I like to get behind and keep an eye on as they develop. I also look forward to reconnecting with folks I haven't seen in some time, meet new and interesting people and connect with companies I can learn more about in this amazing industry."

Shane Durkee
Swanson Health

Shane has over 20 years of consumer products research and development experience in leading teams in innovation, product development and medical science. He is passionate about improving people’s lives through the latest technologies and scientific research, and his work at Swanson helps enable people on their wellness journey. Shane joined Swanson in September of 2016, and he is responsible for new-product development, overseeing a team that tracks the latest research, looks for new providers, ensures the quality of our products, and keeps up with regulations as the company refines its supplements, vitamins and wellness solutions.

“The main reason I come back to Supplyside is that it stands out amongst a sea of trade shows as being the most relevant assembly of natural health product ingredient suppliers, manufacturers and support industries with offerings tailored to the immediate needs of our business.”

Jeff Hilton

Jeff Hilton is partner and co-founder of BrandHive, a leading global healthy-lifestyle branding agency celebrating 21 years working with dietary supplement, functional food and beverage, and health and beauty brands. Jeff brings 38 years of advanced business and marketing insight to his clients, and has been recognized by Advertising Age magazine as one of the nation's Top 100 Marketers.  Jeff is also a recipient of Nutrition Business Journal’s Personal Service Award.

“I love participating in SupplySide West because it is focused on innovation in the supply channel, which I believe will drive expanded offerings for CPG brands.  No matter what role you play in the supply chain, SupplySide West has something valuable to offer.”


Jim Lassiter
Ingredient Identity

Jim Lassiter oversees all consulting operations at Ingredient Identity, tapping into more than 40 years of experience in quality control (QC), government affairs and regulatory affairs throughout the pharmaceutical, food, dietary supplement and personal care industries. He served on numerous industry and trade boards, and is a frequent contributing author and event speaker. Lassiter’s work has received notable recognition in trade publications and journals, including the Food and Drug Law Institute Update, Natural Products INSIDER, The Tan Sheet and FDA Weekly. A respected voice of the industry, he holds a master’s in biochemistry from Berkeley and an MBA from Pepperdine.

“In order to being or succeed in any business, it is necessary to involve yourself with the fundamentals and SupplySide places its attendees in the best environment in which to solidify your relationships and knowledge of these fundamentals."


Michael Lelah
Dr. Mercola Premium Products

Michael Lelah, Ph.D., is chief research scientist at Dr. Mercola Premium Products. He is responsible for product development, scientific research, quality and regulatory activities. Lelah continues to drive the development of hundreds of new products and thoroughly enjoys the product development process and the challenges and expectations of consumers, suppliers, the brand identity, regulations, quality and scientific accuracy. He regularly shares his expertise by writing and speaking on natural products and relishes the friendships he has made throughout the natural products industry. Like most consumers attuned to natural products, Lelah does his best to follow natural health and wellness practices.

“I’ve been continuously attending SupplySide for about 15 years. SupplySide is where I can best integrate my business-strategic objectives with supplier-partners who can help me meet them.”

Maryellen Molyneaux
Natural Marketing Institute (NMI)

Maryellen Molyneaux has more than 35 years of health, wellness and sustainability marketing experience. As president of NMI, she leads the strategic consulting teams, new product development, communication and brand strategy, trade and consumer research, and market research for mergers and acquisitions (M&As). Molyneaux has counseled organizations across the value chain including ingredient firms, brands, retailers, government agencies, media and Fortune 500 firms. Her knowledge spans over 100 product categories and her work is published in a variety of reports and articles. A sought-after thought-leader, Molyneaux is also a frequent speaker at industry conferences and professional strategy sessions.

“NMI continues to be excited about participating at SupplySide as both exhibitors and presenters. The exposure to new science, technologies, and product platforms is unparalleled. We look forward to networking with our colleagues in the industry as well as sharing NMI insight in presentations and at our booth. SSW is one of the highlights of our business year and a strong opportunity for any attendee to establish new business relationships.”

Guru Ramanathan
GNC (General Nutrition Corp.)

Guru Ramanathan, Ph.D., MBA, is chief innovation officer and senior vice president for Pittsburgh-based General Nutrition Corp. (GNC). His responsibilities include scientific affairs, regulatory compliance, quality assurance (QA) and control, clinical trials management, technology acquisition, alliance management, product development and manufacturing operations for GNC’s global markets. Ramanathan holds an MBA from Duke University’s Fuqua School of Business, majoring in global business practices, and a doctorate from Tufts University. He has managed and conducted over 100 clinical studies; and delivered more than 40 international scientific presentations, industry-sponsored seminars and workshops, leading to several publications in peer-reviewed journals and consumer magazines.

“SupplySide West is the single most important trade show to influence industry growth through innovation.”

Kantha Shelke, Ph.D., CFS
Corvus Blue LLC

Kantha Shelke, Ph.D., CFS, is a Principal at Corvus Blue, a Chicago-based firm that expedites development and commercialization of honestly healthful products and technologies. She held senior positions at ACNielsen, Ben & Jerry's, Continental Baking and Grand Metropolitan and is immersed with startups and established entities at the intersection of science and business to maximize opportunity and minimize risk. She teaches Johns Hopkins Food Safety Regulation Master of Science Program.She is a contributing editor for Prepared Foods magazine and PLMALive! video magazine. When not teaching or working with clients, she travels around the world helping entrepreneurs advance the understanding of food and nutrition, food safety, and regulations.

“The annual Supply Side meeting is a MUST for anyone working in the ingredient supply chain…to build and renew relationships which are the underpinnings of trust and transparency in the food and dietary supplement business.”


Suzanne Shelton
The Shelton Group

Suzanne Shelton, managing partner, The Shelton Group, founded the industry’s oldest marketing and public relations firm in 1990, working exclusively with natural products and dietary supplement manufacturers and suppliers. Shelton Group clients, many of whom have retained the firm for more than a decade, benefit from its understanding of regulatory concerns, market sensibilities and industry issues, as well as its extensive network of contacts. In 2017, the American Herbal Products Association (AHPA) recognized Shelton as an Herbal Hero for her industry contributions.

“Our industry runs on innovation and science, so having access to the latest developments and research is key. Likewise, networking with the people and companies at the heart of the industry is crucial to continued growth and success. SupplySide West is designed to facilitate getting information, meeting with key contacts, and establishing new relationships for future growth. It's the most important show of the year for us, and for our clients.”


Jim Tonkin
Healthy Brand Builders

For more than 43 years, Jim Tonkin has served the private-sector as a brand and marketing development professional. He directs the building and design of national infrastructures for food and beverage industry clients. Jim has successfully created and implemented business and financial strategies for domestic and international players focusing from production to branding, marketing through sales implementation and distribution, to include exit strategy. He has focused branding initiatives in soft drink, bottled water, functional foods and beverages, and non-carbonated “new age” beverage verticals. His extensive hands-on expertise has stretched across many sectors including domestic cheeses to natural potato chips; bottled waters for people and pets; and nutraceutical-functional-cosmeceutical enhanced beverages. Jim serves as a popular keynote speaker covering new beverage trends and successful branding insight.

“I have been going to SSW since its inception and had no idea what an impact it would have on my business and personal understanding of the world of ingredients… anyone looking to understand functionality, quality additives to food/beverages, and meet with the greatest folks in the biz, do NOT miss SSW in November ’18… What happens in Vegas stays in Vegas, unless you take the knowledge you gain back home with you!!”  


Marc Ullman
Rivkin Radler LLP

Marc S. Ullman, Esq., is of counsel at Rivkin Radler LLP. His practice focuses on FDA and FTC compliance, including labels, labeling, claims, substantiation and GMPs. He has represented clients in complex adversarial proceedings with FDA relating to the scope of the agency’s powers under the Dietary Supplement Health and Education Act (DSHEA), and its ability to seek remedies such as consumer restitution. He also assists clients in managing FDA inspections, 483 and Warning Letter responses as well as providing counsel on general litigation related issues. Ullman successfully guided the first self-GRAS review for stevia that allowed his client to legally import this herb as a sweetener and has assisted numerous other clients through the NDI process for dietary supplements.

“If you are looking to understand what is going on in the Natural Products Industry, you cannot afford to miss SupplySide West.  Having attended and been privileged to speak at every one of these events, I feel very comfortable saying that the quality of the education and business opportunities at presented are second to none.”