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While the customer has always been king, marketers today are struggling to reach today’s consumers—what do they want, why do they buy, and how can you reach them? Understanding the changing consumer is critical to developing innovative products that meet their needs and providing the information they’re seeking to make informed buying decisions.
This year’s Featured Speaker, Michael Solomon, Ph.D., is a thought leader in marketing and advertising, offering a visual excursion into the minds of consumers and what influences them to buy. He is a regular contributor to Forbes.com, where he writes about retailing, consumer behavior and branding. Prof. Solomon literally “wrote the book” on understanding consumers—his books including “Consumer Behavior: Buying, Having and Being” and “Marketing: Real People, Real Choices” are required reading in hundreds of business schools around the world. He holds a doctorate in social psychology from the University of North Carolina at Chapel Hill, and has been on the faculty at New York University, Rutgers University, Auburn University and the University of Manchester.
Join us for this year’s dynamic presentation and get the inside story on how to create winning strategies to reach today’s postmodern consumer. Prof. Solomon will also be signing copies of his new book, “Marketers, Tear Down These Walls! Liberating the Postmodern Consumer,” immediately following the presentation.
We buy what we are and we are what we buy.
Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his 30+ books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world.
Much in demand as a keynote speaker, Michael often is asked to provide briefings to global executive teams who want significant increases in their bottom line and who understand that’s accomplished by a deeper connection with their customers.
Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (CrossFit, Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time. Michael also is a regular Contributor at Forbes.com, where he writes about retailing, consumer behavior and branding.
As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”