Wednesday, September 27 | 2-4pm
Developing products that effectively appeal to children is more difficult than it sounds. The kids’ supplement and food and beverage market is particularly challenging because industry players must market to both the end users (the child) and the purchaser (the parent) while keeping marketing messages on point. In addition to nutritional value, consumers also are looking for products that align with their views on sustainability, clean label and transparency. In fact, Millennial parents now account for 42 percent of all households with children, which means generational shifts are moving the children’s market in a new direction. Industry experts will discuss:
- Current research and factors affecting children’s nutrition and the opportunities they present for new product development.
- The latest market data for the global children’s market, and the generational influence of the Millennial parent.
- Marketing strategies to better position your company and brands within the children’s market while keeping out of regulatory crosshairs.