Thursday, September 28 | 2-4pm
The clean label movement has taken over the food and beverage category, but it hasn’t hit the dietary supplements category with the same intensity—yet. However, transparency is increasingly important to supplement consumers, especially in light of negative media reports, prevalence of adulterated products and speculation that the industry is unregulated. This panel discussion explores how clean label is impacting the supplements category and how brand owners can take action to stay ahead of the clean label trend.
- What transparency means to consumers, and how to achieve it.
- A discussion on the value of certifications to consumers, and how they align with demands for transparency.
- What’s happening in the market today—in terms of innovation and consumer expectation—as relates to clean label.