Fitness Formulations: Science, Results Draw Broader Reach

Wednesday, September 27 | 2-4pm

As the sports nutrition consumer demographic expands to include active consumers coming from the greater natural products market, companies are looking at a wider array of ingredient choices to meet the growing demand. However, evolving sports nutrition consumers want noticeable results, not just promises and smoke screens. Learn which ingredients have strong science backing up muscle, performance and recovery benefits, and what they can bring to formulations.

  • Which ingredients actually work to improve strength
  • What research shows about the role of cognitive function in performance and recovery
  • Which ingredients/supplements sports consumers really want

Matthew Oster

Consumer Health Industry Manager

Euromonitor International



David Sandler, MS

Developing Cutting Edge Products With Novel Ingredients

ProSupps USA



Tim Ziegenfuss


The Center For Applied Health Sciences