Formulating and Marketing to Athletes

Thursday, September 28 | 9-11am

The sports nutrition market may be expanding to include hordes of active consumers, but serious athletes still make up a solid core in this segment. While overall supplement industry trends (sustainability, protein variety, etc.) may be key to reaching active consumers, targeting hardcore athletes requires a more focused approach. Learn what amateur, pro and world-class athletes look for in nutrition products and how to deliver the goods.

  • How to connect to serious athletes based on feedback and clinical research.
  • Which safety and compliance concerns guide athletes’ supplement consumption.
  • How athletes and teams use food for fuel, performance and muscle management.


Susan Kleiner, Ph.D.


High Performance Nutrition LLC