Thursday, September 28 | 9-11am
The sports nutrition market may be expanding to include hordes of active consumers, but serious athletes still make up a solid core in this segment. While overall supplement industry trends (sustainability, protein variety, etc.) may be key to reaching active consumers, targeting hardcore athletes requires a more focused approach. Learn what amateur, pro and world-class athletes look for in nutrition products and how to deliver the goods.
- How to connect to serious athletes based on feedback and clinical research.
- Which safety and compliance concerns guide athletes’ supplement consumption.
- How athletes and teams use food for fuel, performance and muscle management.