Thursday, September 28 | 9-11am
Nutraceutical brands face certain business challenges specific to industry, such as understanding food science, selecting the most successful distribution channels, and protecting intellectual property (IP) on product names and formulations. As the industry grows, mergers and acquisitions are common, but joining two companies—sometimes former competitors—isn’t an easy task. This panel will help brands understand key business practices modern industry professionals face.
- Helpful strategies to avoid common product launch pitfalls that could result in wasted time and money
- Different distribution models, how brands can decide which one(s) to target, and tips to successfully leverage each one
- Managing a business merger/acquisition