As the Managing Director, Aljolynn oversees and leads a team of experts in the public relations, social media, and communications field who support accounts in a wide array of industries. During her tenure at Marketing Maven, she created and developed the social media department, has contributed to the agency winning several awards for effective product launches that generated ROI for clients, and has participated in guest speaking opportunities at investment accelerator programs on how to make social media work for their businesses. Prior to rising to Managing Director at Marketing Maven, Sperber ran the social media department, as well as earned top tier media coverage for clients in media outlets such as: The TODAY Show, Wall Street Journal, SELF, Parents, SmartMoney, Barron’s, International Business Times, CNNMoney, MSNMoney, MarketWatch, Entrepreneur, Modern Home + Living, Apartment Therapy, House & Home Canada, Gizmodo, Uncrate, Interior Design and Inhabitat. An advocate of using social media as a tool for customer service, she has helped clients like Baby Trend with their online reputation management. By using promotions and social media advertising, her execution of social media initiatives have led to increased sales for clients and top trending topics in Twitter. Her talents of managing social media campaigns have enabled clients to grow online visibility and gain customer brand loyalty.
Generational Marketing to the Health-Conscious Masses