Generational Marketing to the Health-Conscious Masses

Location: Lower Level, South Pacific H

Saturday, November 10 | 8:30-11:30am

As marketers know, it’s critical to identify the right target audience and then develop the messaging that will resonate. While a product may have broad appeal across age ranges, tailoring the verbiage, channel and takeaways to different demographics can incrementally improve market acceptance. Join our panel of market experts as they break down what
consumers are looking for, behavioral drivers and optimal ways to build long-term loyal relationships.

  • Discover what Boomers to Gen Zers want from the natural marketplace
  • Examine best practices for generation-specific marketing
  • How brands can establish relationships with consumers and nurture them across generations


Shelley Balanko, Ph.D.

Senior Vice President
The Hartman Group

Lynn Dornblaser

Director of Innovation & Insight

Ed Schwitzky

President  & Chief Strategist

Genegraphics/Edited Mktg.

Aljolynn Sperber

Managing  Director
Marketing  Maven


Heather Granato

Vice President, Content
Informa Health & Nutrition