SUPPLYSIDE WORKSHOP

Generational Marketing to the Health-Conscious Masses

Location: Lower Level, North Convention Center

Saturday, November 10 | 8:30-11:30am

As marketers know, it’s critical to identify the right target audience and then develop the messaging that will resonate. While a product may have broad appeal across age ranges, tailoring the verbiage, channel and takeaways to different demographics can incrementally improve market acceptance. Join our panel of market experts as they break down what
consumers are looking for, behavioral drivers and optimal ways to build long-term loyal relationships.

  • Discover what Boomers to Gen Zers want from the natural marketplace
  • Examine best practices for generation-specific marketing
  • How brands can establish relationships with consumers and nurture them across generations

Speakers: 

  • Shelley Balanko, The Hartman Group 
  • Lynn Dornblaser, Mintel
  • Aljolynn Sperber, Marketing Maven