Helping Active Consumers Stay Lean and Fit

Location: Lower Level, North Convention Center

Wednesday, November 7 | 9am-Noon

Athletes and active consumers are concerned about body composition and constantly strive to build more lean muscle mass. Many of these consumers try paleo, keto and other diets to help achieve their #BodyGoals, and an endless barrage of supplements offer more choice than most can handle. In this session, attendees will learn about:

  • Popular and emerging weight-loss programs and the ingredients involved in related lean/fit products
  • Global trends and innovations in weight management
  • How to reach the large, untapped demographic of “fit” consumers.


  • Catherine Adams Hutt, Ph.D., RD, CFS, Sloan Trends
  • Susan J. Hewlings, Substantiation Sciences
  • Douglas Kalman Ph.D. RD, QPS
  • Matthew Oster, Euromonitor International
  • A. Elizabeth Sloan Ph.D., Sloan Trends


Underwritten By:

NNB Nutrition USA, LLC

Shanghai Freemen