Location: Lower Level, South Pacific H
Friday, November 9 | 9-11am
The Story of Supplements
Here we explore the driving narrative forces behind the evolving story of supplements, and how this is generating new opportunities for suppliers and manufacturers in the sector. Is the supply chain driving needs and perceptions, or following the consumer lead? Is it both? What is the interplay? What about the brand promise?
How are brands both responding to and driving demand? Does it depend on the consumer narrative?
With the backdrop of consumer narratives and support from our proprietary NEXT Insights data we can frame the various approaches that the supply chain can take to marketing to manufacturers (science driven first + marketing demand insights, a research and collaborative approach). Where does price "versus" quality play, and how can suppliers help drive consumer education narrative in partnership with brands?