Location: Lower Level, South Pacific H
Wednesday, November 7 | 1:30-4:30pm
The sports nutrition market is unquestionably changing, as new active consumers look to sports-focused products to stay strong and fit, and as new generations bring new ideas on what products should be and how they should be sold. The global marketplace for sports ingredients has both opened doors to a wider range of formulation, but it has also presented various
regulatory and legal challenges. Looking at the near future of sports nutrition, this workshop will:
- Explore how to keep up with the younger generation of sports nutrition consumers, bringing Millennial attitudes and
demands to the sector.
- Survey the changing sports nutrition retailing landscape, including the effect of online retailers such as Amazon.
- Highlight current legal and regulatory challenges facing sports nutrition companies and providing insights on how
lawsuits, legislation and enforcement may shape the next couple of years.