The New Age of Biotechnology

Location: Lower Level, South Pacific C

Wednesday, November 7 | 9am-Noon

Biotechnology is a broad term encompassing multiple types of technology and solutions, all of which pose challenges in communication and require thoughtful assessment regarding their use in finished goods. This session will demystify the supply chain and decentralize intelligence, offering an overview on the taxonomy of biotechnology and key steps brands can take to vett suppliers and communicate their brand promise to consumers.

  • Review the taxonomy of biotechnology and define problems that the market is looking to solve
  • What are the questions to ask in ingredient sourcing—and how to interpret the answers
  • Insights into regulatory compliance and effective consumer communication.


Tim Avila
Systems Bioscience Inc.

Brandon Griffin

Ingredient Identity

Jeroen Hugenholtz Ph.D.

Bus. Dev. & Senior Scientist Bioconversion
Wageningen UR Food & Biobased Research

Michael Krohn, Ph.D.

Executive Vice President
Brain AG

Yadim Medore

Founder & CEO
Pure Branding

Leena Pradhan-Nabzdyk, Ph.D., MBA

CEO & President


Heather Granato

Vice President, Content
Informa Health & Nutrition