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Location: Lower Level, North Convention Center
Wednesday, November 7 | 9am-Noon
Biotechnology is a broad term encompassing multiple types of technology and solutions, all of which pose challenges in communication and require thoughtful assessment regarding their use in finished goods. This session will demystify the supply chain and decentralize intelligence, offering an overview on the taxonomy of biotechnology and key steps brands can take to vett suppliers and communicate their brand promise to consumers.