Defining Clean Label: Moving From Trend to Norm

Tuesday, September 26 | 9am-Noon

The more ubiquitous clean label becomes, the more it moves from trend to expectation—driving food and beverage companies to change their thinking about new and existing products. Globally, the market for clean label products is growing, and identifying go-to-market segments will be key for brand growth. But with no legal or industry definition of clean label, companies must ensure their message and products are on target with consumer perception and expectation. During this workshop, attendees will gain insight into:

  • Defining clean label and its impact on future product development.
  • Current market trajectory for clean label food and beverages and key growth categories for new product development.
  • Identifying the clean label consumer and understanding how their mindset affects purchasing decisions.
  • U.S. and international regulatory issues that impact business.

Underwritten by


Ryan Fournier, Esq.


Armstrong Teasdale



Steve French

Managing Partner

(NMI) Natural Marketing Institute



Daniel Lohman

Organic & CPG Industry Strategic Advisor

Category Management Solutions



Alan Rownan

Ethical Labels Analyst

Euromonitor International