Tuesday, September 26 | 9am-Noon
The more ubiquitous clean label becomes, the more it moves from trend to expectation—driving food and beverage companies to change their thinking about new and existing products. Globally, the market for clean label products is growing, and identifying go-to-market segments will be key for brand growth. But with no legal or industry definition of clean label, companies must ensure their message and products are on target with consumer perception and expectation. During this workshop, attendees will gain insight into:
- Defining clean label and its impact on future product development.
- Current market trajectory for clean label food and beverages and key growth categories for new product development.
- Identifying the clean label consumer and understanding how their mindset affects purchasing decisions.
- U.S. and international regulatory issues that impact business.