SUPPLYSIDE WORKSHOP

Developing and Delivering Clean Label Messaging

Friday, September 29 | 8:30-11:30am

Clean label is the new norm, providing opportunity for existing and new companies to differentiate themselves in an increasingly saturated and competitive market. But gaining a brand loyalty foothold with today’s food and beverage consumers requires developing and delivering clear and concise messaging. Brands must communicate clean label product attributes such as organic and non-GMO (genetically modified organism) while keeping supply chain transparency, label claims and regulations top of mind. During this workshop, attendees will learn:

  • Key considerations for developing and delivering clean label branding through packaging, marketing materials and social media.
  • How to effectively communicate organic and non-GMO, including labeling, certification and transparency.
  • Best practices to navigate through regulatory issues such FSMA, supply chain verification, labeling and product claims.

Underwritten by

Speakers


Ben Finch

Vice President of Business Development

FoodMix

Claudia Lewis, Esq.

Partner

Venable LLP

 

Bill Sherman

Research Director

FoodMix

Steve Taormina

Business Development Manager

NSF International