Friday, September 29 | 8:30-11:30am
Clean label is the new norm, providing opportunity for existing and new companies to differentiate themselves in an increasingly saturated and competitive market. But gaining a brand loyalty foothold with today’s food and beverage consumers requires developing and delivering clear and concise messaging. Brands must communicate clean label product attributes such as organic and non-GMO (genetically modified organism) while keeping supply chain transparency, label claims and regulations top of mind. During this workshop, attendees will learn:
- Key considerations for developing and delivering clean label branding through packaging, marketing materials and social media.
- How to effectively communicate organic and non-GMO, including labeling, certification and transparency.
- Best practices to navigate through regulatory issues such FSMA, supply chain verification, labeling and product claims.