Supporting Healthy Aging With Targeted Formulations, Product Forms

Tuesday, September 26 | 1:30-4:30pm

Developed nations are seeing a demographic shift toward an older population, while at the same time, those adults are looking to optimize their healthy years. This has made the turn from anti-aging to healthy aging—and offers an opportunity for formulators and marketers to develop products that deliver the right ingredients in the right product format. Get insights on demographic and market trends, innovative formulation technologies and solutions that can meet the needs of older consumers. And enjoy a case study approach to highlight the critical success factors when developing and launching products for seniors in the global market.

  • Uncover market trends and how to target appropriate demographics with product formulations and marketing.
  • Explore the role of nutrition in fighting age-related issues like sarcopenia.
  • Review case studies that underscore the importance of factors to consider in a product launch.


Jeffrey Browne, Ph.D.

Director, Science & Technology

Catalent Pharma Solutions



Bettina Mittendorfer

Professor of Medicine

Washington University School of Medicine


Matthew Oster

Consumer Health Industry Manager

Euromonitor International



Lesley Stevenson, Ph.D


The Healthy Marketing Team