Friday, September 29 | 8:30-11:30am
Consumers are increasingly interested in probiotics and digestive health, but relaying messages appropriately about probiotics takes some skill from a marketing and regulatory perspective. In this workshop, developed in conjunction with the International Probiotics Association (IPA), get insights on the science around probiotics, the microbiome and overall health; hear the latest about the new dietary ingredient (NDI) guidance and what it means to probiotics and marketing; and gain insight into formulation considerations including choosing the right application and delivery system.
- What are the prime consumer markets for probiotic products, and in which delivery formats?
- How does the current U.S. regulatory structure impact your product marketing efforts?
- What does the science show around probiotics and the microbiome?