Friday, September 29 | 8:30am-Noon
China is one of the most sought-after markets on the planet, while also being one of the most crowded and dynamic. SupplySide will take you through the opportunities and challenges in the China market, providing insight into the market drivers, regulatory considerations and growth strategies that can help your business thrive.
Part 1: Understanding the Chinese Market
China Skinny’s Ann
Bierbower, director of operations, will cover growth opportunities, Chinese
consumer habits, sales models and marketing in China, offering practical
learnings and insights. This interactive talk will cover the what, why and how
of trends in China, consumer profiles and case studies of successful
businesses. Understand the growth drivers in China’s economy, the expectations
and current perceptions of Chinese consumers for imported products, and
segmentation of the Chinese consumer to develop a target market.
Part 2: Regulatory Compliance and Product Certification
Since 2007, Mette Knudsen, Ph.D., managing partner of
Knudsen & Co., has assisted and advised more than 250 companies around
China market entry, and leads the business unit specializing in regulatory
compliance and importation for companies in the nutrition and food industry.
She will provide information on the new regulatory framework for health food in
China and the consequences for foreign companies, including how to navigate the
system, what to prepare and what to expect. Take away knowledge on how to stay
ahead of the game in a highly regulated market and work successfully with the
regulators and associations in China.
Part 3: Building Your Business in China
Marc Shaub, senior partner, King & Wood Mallesons, has
worked as a lawyer in China since 1993, and is a director in many joint
ventures and WFOEs in different sectors. His practical approach will cover the
key considerations in developing a business in China. These include selecting
the right business model, finding a Chinese partner, building a brand, legal
and contractual issues, and much more. Get the insights necessary to make
informed decisions and develop the right strategy from the outset.