Are you ready for SupplySide West 2020? As a first-time exhibitor to our event, we would like to take this opportunity to provide you with some helpful tips and suggestions. Below you will find information that will assist you as you plan for your booth and to prepare your booth staff.
Once you access the Exhibitor Service Kit (ESK), you will find several documents that will also be of assistance to you. The ESK will be live by the end of May.
Tuesday, October 27 | 8am-5pm (Targeted Exhibitors Only)
Wednesday, October 28 | 8am-9pm
Thursday, October 29 | 7am-9:30am
Thursday, October 29 | 10am-5:30pm
Friday, October 30 | 10am-5pm
Friday, October 30 | 5pm-11pm
*Dates and hours are subject to change.
Please note: onPeak is the only official housing provider associated with SupplySide West 2020. While other hotel resellers may contact you offering housing for your trip, they are not endorsed by or affiliated with the show. Entering into financial agreements with such companies may have costly consequences.
To contact onPeak:
Online booking: Click here
This is a valuable tool that fosters communication between exhibitors and attendees. There are many functions within the Show Directory and SupplySide Connect, such as your print directory listing, online directory listing, product listing, and show specials. For more information on these features or to upgrade your opportunities, please contact your Account Manager.
You will want to update your Show Directory listing and SupplySide Connect listing as soon as possible. Your online Show Directory Listing Features include:
- A company description of up to 500 characters long (including spaces).
- Up to 50 Product Category boxes to assist in attendee searches.
- A Trademarks section to highlight your trademarked brands
- Company URL
- Unlimited uploads of ingredients/products/services through SupplySide Connect
The Exhibitor Service Kit is your one stop guide to Show and Booth Rules and Regulations, shipping and move-in information, ordering carpet, furniture, booth services, etc. for your booth. The Kit will be live the beginning of May.
Success: Tips for Pre-show Preparation and Onsite Action Items
- Have you decided your goal for the show? Is it to write orders, get brand awareness, make connections? It sounds simple but having this answer can make your show even more successful.
- Contact your customer base telling them you will be at the show and what your booth number is.
- Participate in the customer referral program.
- Know your Important Dates and Deadlines by setting calendar appointments for order discount deadline, mandatory booth approval form deadline and registration deadline to ensure you are saving money and have a smooth move-in. All dates can be found in the Critical Dates Checklist in your ESK and on the homepage of your ESK under the Important Dates and Deadlines section.
- Sponsorships and Media Advertising can add that little something extra to help you stand out from the crowd.
- Review the Show Policies regarding Literature, Product Distribution, Rolling Carts/Bags, and Identification Policy.
- Onsite deals - offering a deal or Show Special for any order placed onsite is a great way to have more orders placed onsite in your booth.
- Lead Retrieval - Investing in a badge scanner will help to keep track of sales leads and their contact info which will also save time and effort in the long run.
- Government issued photo identification will be required while attending the Show. ID will always be required for entry to the Show. Show Management reserves the right to verify the identity of any persons accepting and/or using a Show badge. Any person found using another person's badge will have the badge confiscated and will be asked to leave the premises or correctly register.
- Meals - Make sure you have water and snacks.• Need help onsite? - Know your Floor Manager and GES Service Executive. Business cards will be placed within your booth.
- Education and Events - Take advantage of educational seminars as well as events that offer onsite networking opportunities. Exhibitor Staff Badges will need to be upgraded to include the educational sessions.
What is Boothmanship?
Simply put, Boothmanship is the way you conduct yourself when you are in your booth during show floor hours. It can go a long way in determining whether you have a successful show. Here are a few tips and ideas on how to make good Boothmanship work to your advantage:
- It takes only 4 seconds to make a first impression on an attendee - good or bad - and you only have 1 chance to make a first impression!
- An average salesperson in an exhibit will make 6 contacts an hour.
- 55% of communication at a trade show is non-verbal.
- 86% of what an attendee will remember about your exhibit is related to the booth staff's performance, actions and comments.
- 6 weeks after the show, attendees won't remember your booth, but they WILL remember you!
Tips for a Top-Notch Booth Staff
Attendees have expectations when they come to your booth. To be memorable, be:
- Courteous to your "guests"
Tips for Booth Etiquette
- SMILE! Have a positive attitude. How often do potential customers make a special trip to see you?
- Carry and use breath freshener spray or small mints (Tic Tacs vs. large, bulky mints). Shy away from spicy or garlicky food and alcoholic beverages.
- Avoid chewing gum, eating, and drinking while in your exhibit.
- Keep your booth neat & tidy!
- While working the exhibit, don't sit in your booth or lean on the exhibit counters.
- Don't spend time talking on your cell phone, with booth neighbors, or to your other booth staff.
- Make eye contact; never ignore a prospect, even if you're with another prospect. (Give them a nod and "just a minute" sign). Include them into your conversation.
- Greet attendees by name. If you can't pronounce it, ask!
- Shake hands; match the strength of the other person's handshake and only "pump" twice.
- Place your watch face on the inside of your wrist to "sneak peeks".
Move-out is often one of the most confusing and overlooked parts of trade show management. Each facility, contractor, and show come with their own unique move-out challenges. Read the Move-Out Instructions for detailed information.
Here are a few notes to get you started:
- Pre-arrange your outbound shipping with a carrier who is familiar with tradeshows.
- Plan Ahead! Contact your Client Services Specialist 6-8 weeks PRIOR to the event to discuss the move-out process if you have any questions.
- After emptying crates, place empty labels on all sides of your crates and cases. Remember to remove old empty labels. Additionally, the empty labels are sometimes color coded, so make sure you get the correct color and be sure your booth number is on each label. This will ensure no crates are lost or separated and will speed up move-out. Don’t forget to label your pallets if you need them back for return shipping. If they are not labeled, they will not be returned to your booth.
- Large shows take time for the crates, pallets and empty boxes to be returned to the booths for load-out packing. It can take 6 hours or more for empty crates to be returned to the booth, please plan your departing flights appropriately. Loose cartons and fiber cases will be returned first so you can start packing. Wooden crates and skids will be next. Material return is random and holding your empty crates during set-up will not get your crates back to you any earlier. If you hold your empties, the Floor Manager will warn you at first and then have your empties removed.
Make sure that you follow up with your booth leads within a week of the show. This will help keep your product fresh in their mind, show that you want to do business, and get your leads into the next step of the sales process.
Evaluate the event based on your goals. What worked; what didn't?
Your Client Services Specialist is available to assist you with any logistical questions you may have about the show - including questions about the Exhibitor Service Kit, Booth Rules and Regulations, Badge Registration, etc.