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[NEW FOR 2019!] Coming in September, this new podcast series gives exemplary companies the opportunity to share what goes on behind the scenes—from digging into exciting SupplySide West initiatives and launches to getting an Insider’s look at leading-edge science and sustainability efforts. Natural Products INSIDER's content marketing team will conduct interviews with key thought leaders, taking a journalistic look at what’s to come at SupplySide—and what it means for the future of healthy supply chains.
The company shows truly creative thinking and execution (not a “me too” approach): uses a newly discovered or rediscovered ingredient, flavor profile, technique or process; fills a legitimate (though perhaps not recognized) natural products market need or niche; and/or is predicted to have longer-term impact in the industry.
The product or company adheres to an unusual or new mission targeting an issue or problem not yet widely addressed; its message/mission is clearly communicated, focused and effective, with real, wide-reaching potential or already proven positive social or environmental impact.
The product or company takes a creative, next-gen approach to clean ingredients, sustainability, transparency, traceability and safety/security.